PHOTOGRAPHER, VISUAL ARTIST & METAPHYSICAL THEORIST

CURRENT PERSONAL PROJECT: THE FEEDBACK LOOP THEORY

‘NO ONE TO CHANGE BUT SELF’

Neville Goddard

STUDIO MOVEMENTS

To diversify within my visual work/photography and collaborate with radically different clients, I’m fishing for any kind of commissions or day jobs (in all other industries, particularly academia, hospitality, travel, corporate events and major brands) here and abroad. Which will take elements of my previous music work and apply them in different and more fantastical ways.

I’m ultimately looking for a client that wants to take on an XX project within any of these areas, & all of those example pitches are detailed in the Sarah Ginn XX tabs. This kind of work is what I call ‘hyperbranding’ and although they use music acts as examples, they have an infinite number of applications for potential clients in other industries. Especially those who are looking for a fully collaborative visual project with added academic theory.

My main personal project while I restructure the studio & build and move into a different client base, will be continuing to write ‘The Feedback Loop Theory’ which will be my second book. This will carry on my music related work via theory writing only, after my forced retirement from music photography.

This is due to events previously published on the Sarah Ginn XX Sub Focus page of this site. That page detailed evidence of my IPEC civil claim of IP theft against Sub Focus’s managers & photographer. Unfortunately there have been a number of retaliation/intimidation incidents, including implementing an industry blacklisting since March 2023 (& other more serious infractions). Now, after being publicly viewable for over two years, the page is now locked due to my civil claim officially commencing. These circumstances also worsened a severe lack of bookings & enquires since for 5 years, which was caused by an over saturated market & purposeful gender biased gatekeeping (from my largely male, photographer peers & hirers). Which minority creators often experience in the freelance world, and is an inherent structural issue. This is particularly apparent if their work is considered high enough quality to outshine other photographers. In my case I’ve been stopped from shooting music entirely via this discrimination (bar the odd show, where I'm 90% of the time hired by women) since 2020.

I’ve not been able to overcome these challenges by any means, so now my visual work will be trying out various experimental photographic processes instead. I’ll just refuse to see this situation in a negative ‘light’ as such, it’s time to flip and reverse it. Creating new art that fits alongside my theory writing & expanding out my skillset is the most positive (& fun) way forward. It also uses my time effectively, to form unique and forward thinking pitches to aim at other industries. I’m just trusting this process on how my photography will continue forward from now on, and following the Wu Wei with no expectations. Becoming a more versatile photographer in my personal time, rather than using it purely for income, also stops any pressure on radical experimentation. And that kind of curious expansion is really exciting for me now. This will be shown in the Personal section of this site (so please check back periodically).

‘The Feedback Loop Theory’ essay is also available in The Theories tab for anyone to view until it is completed. I particularly welcome academic feedback and work opportunities from universities and research institutions interested in this work. Due to working extensively on this essay, which has been really enjoyable & productive, two new chapters have been added in the last month for you to read (Jan 26).

My historical music photography work from the last 15 years is available in print form, via the books below.

‘There is no try, there is just do’